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July 22, 2005

世界一のジン消費量 ローカルなカクテルも

前回の記事「ローカルなジン 庶民の飲むお酒」で、フィリピン人の庶民層、特に貧困層が良く飲む、安いジンを紹介しました。
あのジンの正式名称を、筆者は、「ジネブラ」と書いてしまいましたが、間違いでした。
「フィリピンの便利屋さん」というネットの主宰者MASA様からご指摘を頂き、つづりは「GINEBURA」で読み方はスペイン語影響で、「ヒネブラ」になると、メールを頂きました。

さて、去年のフィリピンの現地新聞を読んでいると・・・ジンに関する記事が。
なんと、世界中で、ジンの消費量は、フィリピンが第一位なのだそうです!
では、フィリピンで売れているジンのブランドを調べてみました。
すると、サンミゲル社(スペイン資本ですが、フィリピン・ローカル企業)の、これまで話題になった「ヒネブラ」が、年間、2,740万ケースで堂々の第一位。
英国の有名ブランド「ビーフィーター」の230万ケースや英国「ギルビー」などを大きく上回っている!

「ヒネブラ」は、スーパーはもちろんですが、そこらのサリサリでも必ずあります。
フィリピン人は、ストレートで楽しむ場合が殆どです。(ヒネブラの場合は)。

しかし、英国の有名ブランド「ビーフィーター」や「ギルビー」もローカル生産にして、価格を落とし頑張っています。
スーパーなどで、「ビーフィーター」や「ギルビー」には、フルーツ系の粉ジュースがセットでサービスでついていたりするのが面白いです。カクテルで飲んでくださいということでしょう。おもしろい営業戦略・販売促進です。

gilby
それで、遂に、先日、ギルビーが、ジンを使った既製のカクテルを発売していました。
完全にフィリピン向けの商品です。
ジンの消費量が世界一とあるだけに、英国の企業も工夫をしているようです。
このギルビーの一連のカクテルのシリーズの名称は「Island Punch」。
画像は、グヤバノ味です。
他の南国のフルーツをカクテルしたものもシリーズにいくつかあります。
グヤバノといえば、フィリピンが誇るフルーツのひとつですが、ローカルなフルーツなので、日本では入手がまず無理でしょう。

guyabano
参考として、フルーツのグヤバノについて。
これがグヤバノの外見の画像。
これをきると、白い綺麗な身と、大きめの黒い種がでてきます。

フィリピン以外、東南アジアでもあるようです。

タガログ名: Guayabano
インドネシア語名:srisak
マレー語名:Durian blanda
タイ語名:Thu-rian-khaek

↓クリックでランキングにご協力をお願いいたします。

にほんブログ村 海外生活ブログ フィリピン情報へ

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